Current customers are your gold dust, but if you’ve let customers go, it’s cheaper and easier to look at that old base before you start with brand new people – especially if you once had a good relationship with them.
So, how To Keep Your Customers Coming Back??
- Make building the relationship more important than making the sale.
- Deliver exactly what you promised to deliver, no matter what. Even if your client was completely happy with your work, it’s possible that the rest of their lives and work have taken over, causing them to forget about you. If you suspect this is the reason a former client hasn’t given you more projects, try the following:
* Send them useful information. Look for information that your former client would find relevant and useful in their work. Email them with links to blog posts. Clip a magazine or newspaper article, and mail it to them. Send them a book they absolutely must read.
* Send clients a “thank you for your business” note on each and every anniversary of the signing of your very first contract.
* Call to catch up Sometimes, you’ll have an opportunity to say, “I can help you with that!” If so, then that would be wonderful! But if not, and you know somebody who can be an asset to them, then connect them with each other.
* Connect with previous clients on the social networks and engage with them regularly. Comment on their updates. Share their links. Ask them questions. This will keep you in their minds and gives you an opportunity to remind them of what you do.
* Make old clients an offer they can’t refuse. If you’re launching a new service, offer it to former clients at a significant discount.
Tell us about your technique to keep your customers loyal?